Sports Wagering and Online Casino Handle Summary – January 12 (EGR North America Report)

Sports Wagering and Online Casino Handle Summary – January 12

The sports betting and online casino industry in North America continues to show strong performance as we review the latest handle summary from EGR North America for January 12. This report highlights betting trends, revenue figures, state-specific updates, and major market insights shaping the online gambling landscape.

Key Highlights from the January 12 Handle Summary

• Sports betting handle continues to rise, driven by NFL playoffs and NBA regular-season action.

• Online casino gaming (iGaming) sees record growth in states where it’s legal.

• New state launches and promotional campaigns boost market share for major operators.

Sports Wagering Performance Overview

Total Sports Betting Handle

As of January 12, several states reported significant growth in sports betting activity compared to the same period last year. The rise can be attributed to:

• NFL playoff betting volume.

• Increased in-game and live betting options.

• Aggressive bonuses and promotions from leading sportsbooks.

Top states by handle include:

• New York – Continues to lead with billions in total handle since launch.

• New Jersey – Strong performance driven by mobile betting.

• Illinois & Pennsylvania – Steady growth with competitive operator offerings.

Revenue Trends

While handle (total amount wagered) increased, revenue margins remained stable due to competitive odds and promotional spending. Operators continue to invest heavily in customer acquisition and retention strategies.

Online Casino (iGaming) Growth

States with legalized online casino gaming—such as New Jersey, Pennsylvania, Michigan, and West Virginia—reported record-breaking iGaming revenues. Key factors driving growth:

• Expanded game libraries including live dealer tables.

• Cross-selling to sports bettors during major sporting events.

• Introduction of progressive jackpot slots and exclusive content.

State-by-State Breakdown

New York

• Sports betting handle: Highest in the U.S. with continuous month-over-month growth.

• Mobile betting dominance: Over 95% of bets placed via mobile apps.

New Jersey

• iGaming revenue: Among the highest, supported by strong partnerships with top game providers.

• Sports betting: Stable with strong parlay betting activity.

Pennsylvania

• Balanced performance: Both sports wagering and iGaming contribute significantly to state revenue.

Michigan

• Fast-growing iGaming market: Diverse game offerings and competitive bonuses keep players engaged.

Key Industry Insights from EGR North America

• Promotional intensity remains high, but operators are focusing on sustainability and profitability.

• Player retention strategies include loyalty programs, personalized offers, and live dealer expansions.

• Emerging markets like Ohio and Massachusetts are expected to impact future handle summaries.

Trends to Watch in 2025

• Micro-betting and in-play wagering will dominate sports betting.

• Live casino growth will continue to attract players looking for real-time gaming experiences.

• Regulatory changes in new states may expand the U.S. market further.

Responsible Gambling Measures

EGR North America highlights the importance of responsible gambling initiatives, including:

• Deposit and wagering limits.

• Self-exclusion programs.

• Education campaigns to prevent gambling harm.

Conclusion

The January 12 sports wagering and online casino handle summary reveals a thriving and competitive market, with continued growth in both sports betting and iGaming sectors. As states embrace regulation and operators enhance their offerings, the future of online gambling in North America looks promising—provided that responsible gambling measures remain a top priority.